Using a chatbot for Instagram can help you engage with your audience through direct messages (DM) and avoid leaving anyone without answers. You can set up a chatbot to interact with everyone who contacts you on the social media platform. Check out the article to discover how.
What Is a Chabot for Instagram?
A chatbot for Instagram is a conversation bot you can integrate with the Instagram app to answer messages automatically. This way, every time someone sends you a DM, the bot will reply immediately.
The chatbot is able to analyze the content of the message and give an appropriate response, emulating human interaction, so the conversation feels as natural as possible. The chatbot can be programmed to send welcome messages, gather leads, give discounts, and much more.
You can answer multiple conversations at the same time, and reduce the response time since your customers don't have to wait for a live agent to respond to them. You also have the option to automate the chatbot to send answers to people who react to your stories, improving engagement,
How Does an Instagram Chatbot Work?
Most chatbots, including the ones for Instagram, work by following a conversational flow chat, which is a set of pre-defined instructions.
First, you will set up triggers, which are the actions that indicate the chatbot must start interacting with the customer. Then, you should stipulate what the chatbot has to do based on each trigger and specify the nodes, which are the conditions that must be met to activate a trigger. It's like "If they do this, then do that".
For example, the trigger is to send a reply every time you receive a message with the words shipping, shipping, and delivery. The action the chatbot must take is to explain how the shipping process works in your company. A node can be to give the delivery time if the person tells where they are located.
Types of Instagram Chatbots
Ad-To-Message
You can direct people who click on your Instagram ad to your DM, then the chatbot will start the conversation. It can welcome the person, show special offers, and answer their questions. It's a strategy to engage with your target audience, and gain leads as well.
Customer Service
Chatbots for Instagram are commonly used for customer service. You can use a chatbot to answer frequently asked questions, solve simple demands, and redirect the customers to the sector inside your company that can help each one of them, in case of more complex issues.
Feedback Gathering
Instagram chatbots can also be automatized to initiate conversations ans ask specific questions to gather feedback from your customers. You can define triggers and conditions to send the questions, and collect feedback about your company in general or specific products and services.
Lead Generation
Chatbots are able to collect data and qualify everyone who sends you DMs using a lead scoring to indicate the ones that are more likely to become customers. Your team can use this information to contact them, and close deals.
Make and Track Orders
You can use a Instagram chatbot to simplify the buying process as well, allowing users to place orders and track packages through your Instagram DMs. The chatbot will be in charge of taking the order and sending updates to the customer.
Why Use a Chatbot for Instagram?
Reduce Response Time
With a Telegram chatbot, you can diminish response time to zero. People who contact you don't have to wait until a live agent is available. They will be answered by the chatbot right after they send a message. This helps to reduce the number of abandoned chats and increase engagement rates.
Improve Customer Experience
The use of a chatbot in Instagram, Telegram, WhatsApp, and other channels can help you to enhance your customer experience because it allows you to offer efficient and personalized assistance immediately.
People don't have to wait for hours, not even minutes, for an answer. Besides AI chatbots analyze previous customer interactions on multiple platforms and tailor responses that suit each person better.
Conquer Leads
You can also enjoy the Instagram chatbot to gain more leads. When someone who isn't a customer sends you a message, it's a sign they are interested in your product. You can set up the chatbot to gather more information about the contact, and identify qualified leads.
Provide 24/7 Customer Support
Another reason to use a chatbot for Instagram is you will be able to offer 24/7 support. Customers can contact you whenever they need, during the day or in the middle of the night. The chatbot will provide the assistance they require. If it's an issue that demands a live agent's assistance, the chatbot will transfer the conversation to one.
JivoChat Chatbot for Instagram
Chatbot for Instagram JivoChat
You can enjoy JivoChat to integrate a chatbot to Instagram, so you won't miss any message. The chatbot can automatically handle the most repetitive questions like product qualities or checking order status.
You will be able to manage your DMs from Instagram using the JivoChat app, along with the other communication channels you have. This way, your customers can choose how to contact you, but you don't have to use multiple platforms, you can centralize everything using our software.
Use keywords search, filters and put tags in the JivoChat app to find specific conversations. If necessary, you can assign interactions to a live agent using our app, without the need to share the password from your company's Instagram account.
Another advantage is that JivoChat gets access to Instagram messages through the official Messenger API for Instagram. This ensures stable work of integration with no risks to your Instagram account.
Enjoy JivoChat Free Trial
Now that you know how using a chatbot for Instagram can benefit your business, what about trying to integrate one into your Instagram account? Enjoy our free trial to set up a chatbot on your Instagram, and much more. Discover how you can empower your company's customer service, and marketing with our solutions.
