Creating a website that stands out in 2025 takes more than creativity—it takes the right tools. With hundreds of options available, finding the best web design software can feel overwhelming. The good news is that you don’t need to be a developer or design expert to build a stunning, high-performing site.
In this guide, we’ve rounded up the best web design tools for 2025—from powerful website builders and responsive editors to cutting-edge AI design platforms. You’ll learn what makes each tool unique, which features to look for, and how to choose the one that best fits your project or business.
Whether you want to design from scratch, use pre-built templates, or experiment with AI-generated layouts, this list covers the top platforms to make your website look—and perform—its best.
What is Web Design?
Web design refers to the designs developed for websites. It can be the layout or the content inserted in the page, for example, videos and animations.
With the growth of internet use in mobile devices, we can't talk about web design without connecting it to another concept of responsive design, which means focusing on developing pieces that function well on desktops, smartphones, and tablets.
But design in the digital world isn't only about websites; it's also important to consider other formats for apps, social media pages, and emails. Each one of them requires specific characteristics; it's important to understand them to develop effective design projects.
Why Web Design Tools Matter in 2025
Creating a website isn't enough to make your brand stand out or to sell more; your website needs to be appealing to your target audience, easy to navigate, fast, and responsive. Design plays an important role in all of these.
The Design May Set the First Impression of Your Company
Your website may be the first contact someone has with your company; if it has a poor, outdated, hard-to-read, and hard-to-understand design, you aren't going to make a good first impression. It can discourage people from navigating through your pages, making them leave quickly.
A badly designed website transmits the message that your company isn't professional, and it doesn't provide credibility. Put yourself in their shoes, when you access a website for the first time and it has an interface that seems direct from the early 2000s, (without nostalgia purpose), do you feel compelled to keep scrolling, or do you leave quickly?
As you could see from some web design tools we presented, it's not necessary to be a designer to create a high-quality website, but it's essential to analyze each element you are going to add, considering your brand's visual identity, and your leads and customers' profiles.
Impact on User Experience
UX, short for user experience, is a topic that has been highly discussed and studied, and that's for a good reason. Users look for companies that can offer a personalized experience, where they feel seen and heard.
The design has a huge impact on whether you can offer that or not. Amazing writing content is fundamental to stimulate your leads and customers to follow your call to action, but without a design thought to guide them through completing the action or even starting to read, it's going to be difficult to achieve your goals.
Some simple elements, such as the background color of the font type, can have an effect. For example, usually darker backgrounds may be tiring to the eyes when reading a long text, also cursive letters can make the reading experience harder. A good design project must consider all that.
It's Directly Related to SEO Optimization
If you want to appear on Google's first search page, your web design needs to be optimized. The algorithm takes into account not only the written part but also many other aspects, including the layout. For example, it's responsive and accessible.
Besides, the elements you insert on your page can affect the load time, which also interferes with SEO. A well-designed page needs to load fast, even if it has many videos and images. Some web design tools already offer SEO optimization to help with that.
Web Design Helps with Building Your Brand's Visual Identity.
A brand's visual identity is directly connected to making people remember your company just by seeing some visual elements that are related to it. When building your website, it's important to align it with your brand manual.
If you don't have one, that's the opportunity to create it. Make a logo, define instructions on how to use it in different design formats, select the color palette, fonts, and sizes. By doing that and applying to the website, the users are going to see a connection between each page, showing a sync communication.
Just take a look at brands that are success cases when it comes to having a strong visual identity. Many people associate red immediately with Coke, or if they change the color, the font type is also a significant element.
They keep making design changes, but always consider what they want to communicate and the mental image customers have of the brand. This is only possible because they worked on building a solid visual identity, not only in the product package but in other media formats.
How to Choose the Right Web Design Software
Ease of Use and Learning Curve
An effective web design tool must be easy to use and enable you and your team to quickly learn how to make the most out of the features offered. We value tools that have a well-developed onboarding process, which provides step-by-step guides, tutorials, video classes, FAQs, and customer support.
Customization Options
Regardless of how web design tools are going to be used, for example, to create websites, social media posts, or banners, they must count on personalization features. This way, you will be able to develop design pieces, such as templates and logos, that are aligned with your brand's identity. Customization options give you more freedom to create what you have envisioned.
Collaboration and Workflow Tools
If you are working with a team, it's fundamental that the web design tools of your choice allow you to add more than one user to your projects, so you can work together. They should enable you to assign roles, control access permissions, and create and delegate tasks. Besides, a good web design tool keeps track of changes made in a design and shows who made each alteration.
Pricing and Scalability
Of course, price can't be left out of the equation. You need to balance whether the web design tool of your choice is worth the price charged or not. Compare tools to find options that provide similar services, and choose the one that meets your needs and has the best price.
Don't forget to check scalability. The web design tool of your choice must allow you to perform a higher number of tasks as your demands grow.
7 Best Web Design Tools
1. Wix
With over 900 pre-built templates available, Wix has an easy-to-use website editor that allows you to design pages by dragging and dropping the elements you wish to include. You can choose the color palette, text font, and add images, videos, and interactive elements.
Wix AI assistant can help you design your website pages as well. You just need to tell the artificial intelligence what you want, and it will come up with suggestions for you. It's also possible to edit the images you will use, crop, rotate, and add filters to them.
We also loved the fact that you can save an element or group of elements in the "My Designs" section to reuse them on any of your projects. Another advantage is that every template has a responsive design, so your pages will perform well when opened on mobile devices.
Another feature that caught our attention is the "Brand Maker". It requires you to answer a few questions about your business, then generates multiple logo suggestions based on that. You can select the one you liked better and customize it.
Besides, you have the choice to integrate Wix with design apps. The Wix app market has over 500 apps developed to enhance your results.
Highlighted features:
- Drag and drop tool
- Built-in features
- Wix ADI (Artificial Intelligence Design)
- Extensive visual content library
- Pre-built templates
- Wix mobile editor
2. WordPress
Web design tools.- WordPress
Used by around 43% of all websites in the world, WordPress provides several design tools, so you can create high-quality pages. When we access the WordPress dashboard, one thing stands out: the simplicity. The interface is simple and intuitive, so you can quickly learn how to use the editor and customize your website.
They offer over 13,000 free themes that you can choose from and personalize by picking out the color palette, typography style, images, and other elements. You can create a website with multiple pages, each one with a different design.
Designing the pages is easy because WordPress uses a block system, where you select a block, click on it, and edit it without altering the rest of the layout elements. This way it's easier to organize the pages. You can include banners, GIFs, videos, buttons, and much more.
The media library is a very useful tool when it comes to organizing and storing the images and videos you wish to use on your website. You can upload files or import them. With the free plan, you have a 1GB limit.
It's also possible to install design plugins. WordPress has over 70,000 plugins available, including the JivoChat one.
If you are just starting or testing how to build a website, the free plan gives you what you need. It allows you to create unlimited pages and add unlimited users. However, it just has 1GB of storage, and you can't install plugins or insert forms in your pages, and your website won't be ad-free.
If you want to invest in a paid plan, WordPress says that the most popular one is the "Premium". It includes all the features in the free plan, plus fast support, advanced form features, 6GB of storage, all premium themes, and an AI assistant.
Highlighted features:
- Pre-built templates
- Mobile-friendly layouts
- Block Editor
- Drag and drop tool
3. Kittl
Best web design tools - Kittl
Kittl has a set of web design tools to help you with multiple tasks, such as creating posts for Instagram, posters, banners, menus, mockups, and much more.
Starting with the Kittl editor, which has over 10,000 pre-built templates separated into the categories: "Discover", "Merchandise", "Marketing", "Social", "Stationery", "Branding", "Business", "Covers", and "Creative Flows".
Once you choose a template, you can begin personalizing it using the Kittl Editor. It's possible to change the text fonts, colors, and add images, for instance. The template is divided into layers, which you can edit individually. All you need to do is select the layer you wish to edit and apply the modifications.
Kittl AI caught our attention; we were keen to test it, as we are seeing artificial intelligence being more widely used in the design world for different purposes. In this case, you can ask the AI to generate images, vectors, and backgrounds based on what you describe.
Another very interesting feature is the AI background remover. It is very simple to use. You just need to upload an image, click on remove background, and you get the result in seconds. Then, it's possible to use the AI background generator to create your own scene. Tell the AI assistant what you have envisioned, and it will deliver the background.
Kittls has a free plan that allows you to create 5 projects, 100 AI images, and gives you access to more than one million photos, graphics, and fonts.
According to the platform, the most popular plan is the "Expert", which includes unlimited projects, print-on-demand presets, over 100 million curated assets, a commercial license, and allows you to create 3,000 AI images.
Highlighted features:
- AI-powered
- Advanced text editing
- Magic recoloring
- Pre-built templates
- Illustration library
- Photo catalog
- Background remover
4. Shutterstock Creative
Best web design tools - Shutterstock Creative
One of the most attractive features offered by Shutterstock Creative is its stock library that contains more than 1 billion images, videos, music, and sound effects. The image library only counts up to 450 million items, and 200,000 more are added every day.
With over 1 million contributors, the platform has customers in 150 countries, and its website is available in 21 languages. It's a great thing that the platform is constantly updated, so you always have fresh options to use on your design projects.
Another advantage is that you have the option to use their assets for commercial purposes if you subscribe to one of their paid plans.
Shutterstock Creative has an intuitive interface. On the home page, click on "Create" to start developing your new design piece. You have the choice to use a black canvas or choose a popular size, used for specific types of media, like a YouTube Thumbnail, Instagram story, logo, and presentation.
After that, you can select a pre-built template to personalize as you wish. This facilitates things, as you don't have to do everything from scratch. Drag and drop the design elements to edit them. There are several options to customize a design, like adding filters and textures, changing the font style, and choosing the color palette.
Shutterstock also has an AI image generator that is really easy to use. You will describe the image you want, and the AI will generate several options based on what you asked. You can select the image styles, upload or choose images from the library as references, and choose the AI model you desire to use, such as Dalle3, GPT Image 1, and Gen-4.
The platform has pack plans where you pay for the number of downloads you can make, or you can opt for one of the plans that offer a monthly subscription.
5. Envato Placeit
Best web design tools - Envato Placeit
Created in 2006, Envato has 2 million customers nowadays. They describe themselves as a world-online community for creative assets, tools, and talent. According to them, they help creators bring their creative ideas to life.
To do that, Envato provides a set of tools that make design easier and don't require any expert skills. With Envato Placeit, you can create mockups, logos/icons, videos, merch, social media posts, banner ads, and much more.
If you are looking for a platform to develop mockups, this is the one for you.. With over 95,000 assets, they have new templates being updated weekly, and offer an extended mockup library. Using the editor is simple. You define the type of design you intend to create, then personalize it.
You can create an account for free and test their tools, but you don't have the option to download what you create. The paid plan is a monthly subscription that includes unlimited downloads, fully customizable logos, and commercial usage.
Highlighted features:
- More than 50 thousand templates for different platforms
- Video editing tools
- Mockups for web and physical products
- Logo maker
6. Clipping Magic
Best web design tools - Clipping Magic
Clipping Magic is a background remover. Powered by AI, you can upload an image, and you will receive the result in seconds. Its artificial intelligence is trained on millions of real-world images, and continues to learn to always deliver high-quality images without the background.
Used by over 200,000 customers, they also have the "Smart Editor", which is a background removal editor. It enables you to modify the image by removing or keeping elements. With the scalpel tool, you will have more precision to edit small details,
The free plan only enables you to upload images, but you can't download them without the Clipping Magic watermark. It's an option to get to know the platform and test its features. They have 3 paid plans: "Light", "Standard", and "Pro",
The "Light plan" includes 15 credits per month, the "Standard"100 credits per month, and the "Pro" 500 credits per month. 1 credit equals one image that you edit using the app.
Highlighted features:
- Auto-clip AI
- Smart editor
- Smart edges
- Smart auto-crop
- Rotate/ straighten
- Resize images
- Comprehensive color control
- Color cast cleaner
7. Vector Magic
Best web design tools - Vector Magic
Vector Magic is made for people who want to create artwork ready to print, logos, and for graphic designers who wish to get bitmap source material into their vector compositions. It converts JPG, PNG, and GIF images into PDF, SVG, and EPS vectors.
You also have the option to draw on paper, scan it, and use this tool to vectorize and enhance it.
When you upload an image, Vector Magic analyzes it and automatically detects appropriate settings to vectorize it with sub-pixel precision. But you can revise the results and easily change the settings if you want.
Once you upload a photo, it's possible to choose if you want a low, medium, or high detail level, customize the color palette, remove the background, and edit the result. Then, you can download the image in SVG, EPS, or PDF.
They have two paid plans. If you decide to purchase the desktop edition software, you will pay only once, and you will have unlimited use rights. The other option is the online edition with a monthly subscription, and it also gives you unlimited use
Highlighted features:
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Convert images into vectors
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Fully automatic vectorization
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Sub-pixel precision
Trace your bitmap
