Knowing the best time to post on LinkedIn isn’t just a scheduling trick — it’s a strategy that can boost visibility, engagement, and growth of your professional brand or business presence. Unlike platforms like Instagram or TikTok, LinkedIn’s audience is highly focused on professional content during business hours, and posting at peak engagement windows means more people see, interact with, and share your posts.
What the Data Says: Best Overall Times to Post on LinkedIn
Best time to post on LinkedIn
According to our analisis of researches made by Hootsuite, Buffer, and SproutSocial, which used hundreds of thousands of LinkedIn posts to define the top engagement window, the best time to post on LinkedIn is on Tuesdays early morning, between 7:00 am to 10:00 AM.
Unlike most social media platforms, LinkedIn posts tend to perform better on weekdays during business hours. This happens because LinkedIn is a professional platform often used by individuals for work-related purposes. Generally, if you try to keep your posting schedule from Monday to Friday, between 7:00 am and 4:00 PM, your chances of getting high engagement rates are good.
Top Engagement Windows
- Tuesday and Thursday, from 8:00 AM–12:00 PM, have the highest engagement overall.
- Mid-morning (9:00 AM to 11:00 AM) shows especially strong reactions and shares.
- Midday lunchtime hours can also drive visibility as professionals check feeds between tasks.
Best Days of the Week to Post on LinkedIn
Besides considering the best time to post on LinkedIn, if you aren't going to publish content every day, you should also choose the best day of the week to post. The days that usually provide higher visibility are Tuesday, Wednesday, and Thursday. The posts perform better when published in the middle of the week.
Best Time to Post on LinkedIn on Each Day of The Week
- Monday: 9:00 - 11:00 AM
- Tuesday: 9:00 AM - 12:00 PM
- Wednesday: 8:00 AM - 12:00 PM
- Thursday: 9:00 AM - 12:00 PM
- Friday: 8:00 AM - 10:00 PM
- Saturday: Avoid posting
- Sunday: Avoid posting
Best Time to Post on LinkedIn According to Your Sector
User behavior varies according to multiple factors; the sector that you are in is also going to impact the best time to post on LinkedIn. The time when most people are active on the platform depends on the niche you are inserted too.
B2B Markets: Mid-morning to noon on core workdays tends to perform best.
Tech and Healthcare: Early morning engagement peaks as professionals check updates pre-work.
Finance & Consulting: Mid-morning and early afternoon windows often show higher responses.
Education and School: Mid-morning and early afternoon during school hours.
Why LinkedIn’s Professional Rhythm Matters
LinkedIn’s audience — executives, business owners, recruiters, and professionals — mostly engages during regular work hours. Unlike more entertainment-oriented networks, users are more active when they are planning, networking, and browsing insights as part of their workday.
Avoid evenings and late nights, except for special audiences consuming content outside business hours.
How to Find Your Personal Best Posting Times
1. Analyze LinkedIn Analytics
Look for patterns in:
- Which posts got the highest engagement
- Time of day they were published
- Days with consistently better interaction
2. Run Tests Over Weeks
Post at different times and compare:
- Engagement rate
- Reach and visibility
- Click-throughs and shares
3. Consider Global Audiences
If your audience spans time zones:
- Schedule posts early morning in one zone to hit midday in another
- Use analytics to see where the most active followers live
Testing and iterating help you define your own optimal posting rhythm rather than applying one universal schedule.
More Than Timing: What Else Drives Engagement
Publishing High-Quality Content
One thing that is indispensable to benefit from what LinkedIn has to offer is to create and publish content that provides valuable and interesting information to your target audience. Otherwise, choosing the best time to publish won't be effective.
Besides, having people see your posts, the content must drive their attention and compel them to interact as well. If the post was badly produced, the interaction rate will be satisfactory, even if you published it at the best time.
Posting Regularly
To maintain your connections engaged and interested in your LinkedIn profile or page, it's necessary to create and respect a posting schedule. Because if you publish content today and only post another one in the next month, people can easily forget about you and your relevancy. Besides, when you post often, you have more chances to increase reach, gain more followers, and increase engagement.
Considering Your Target Audience
Every time you plan content for LinkedIn, develop it with your target audience in mind. If the post isn't well-made and doesn't approach your target audience's pain points, publishing it at the best time won't help much. To have the best results, you need to consider all the aspects that influence how a post performs on LinkedIn.
Analyzing How You Can Improve
Knowing the best time to post on LinkedIn serves as a guide to help you gain more visibility. But, as your LinkedIn profile or page grows, you should also analyze your target audience's behavior. Take a look at the posts with the biggest number of views, comments, and likes.
What do they have in common? Do they approach the same subject? Were they published at the same time? What about the posts with less engagement? Why didn't they perform as expected? Answering those questions will help you to create effective strategies and define your personal best time to post on LinkedIn, which isn't based just on general research, but on your account data.
