What marketing strategies does your company use? Creating email campaigns remains one of the most effective actions to turn leads into customers. Having the best email marketing platform will make it much easier and simpler to design templates, customize the message, and automate processes, such as sending your emails.
These platforms allow you to add big email lists, segment them into smaller groups, according to your criteria. They also provide valuable data to improve your campaigns, you will be able to check, for example, open, click-through, and bounce rates.
Email marketing is an opportunity to develop a closer relationship with your target audience, know even more about their behavior, build your company's credibility and authority, and increase your sales. To help you with that, we have tested the best email marketing platforms, and listed their main features.
What Is An Email Marketing Platform?
An email marketing plafform is a software that enables you to develop email campaigns, create and segment email lists, track all the interactions that happens via your company emails, and send emails automatically.
It ususally provides an email editor where you can use pre-built layout to create personalized messages. Other common tool is automating emails to be sent based on trigger actions taken by your target audience. For example, you can schedule an email to be sent when someone abandon a cart in your online store.
Email marketing platforms also provide personalization tools, so you can make every email unique by adding the contact's name, for instance.
How to Choose the Best Email Marketing Platform
To choose an email marketing platform, it’s important to consider if you want more freedom to design your templates, for example, an HTML editor, the size of your email list, and the number of segments you want to create. That's why we used these parametes to test the platforms.
Besides, it's important to consider the budget, and analyze which email marketing platform provides the features you need without having to expand the value you planned to spend with it.
Before defining the best email marketing platform for you, our advise is to build an email marketing plan. Define your long, and short-term goals, the types of campaigns you wish to develop, and your audience's profile. This way, you will already have an idea of what you need in a platform.
The main aspects we believe should be observed in an email marketing platform and are fundamental to define its quality are:
- Usability: analyze if the email marketing platform is easy to use, you and your team must be able to quickly learn how to use it , and make the most of its features.
- Send Volume: observe if the send limits are compatible with your needs, and if they worth the price you will pay.
- Integration: you may need to integrate the email marketing platform with other software you use, such as a CRM tool and website builder. The platform of your choice must enable you to do that.
- Edition Tools: pay attention to the features offered that allow you to create your emails, if the email marketing softwares offers an efficient email editor.
- Personalization Tools: you should be able to personalize the emails, for example by addressing every contact by their names, adding your signature, and aligning the email layout with your brand's message.
- Customer Support: a good email marketing platform has to offer excellent 24h customer support. Check customer reviews to know more about the quality of their services.
- Cost: the price is a decisive aspect when it comes to choose an email marketing platform. Before starting your search for the best one to your company, set up a budget, and make a list of the essential features for your company.
Main Email Marketing Platform Features
Although each email marketing platform has its differences, there are some indispensable features they all should provide, which includes:
- Email Editor: design and content editor that offer tools to personalize the email message, such as choosing a pre-build layout and changing its color, adding images and text.
- Contact List Management: segment contact lists based on the criteria you choose.
- Automation Tools: automate repetitive tasks, including sending emails according to trigger actions defined by you.
- Analytics Tools: set of features that track key performance indicators such as number of emails sent, number of opened emails, and convertion rate.
10 Best Email Marketing Platforms in 2025
1. Brevo
Brevo is an all-in-one solution for managing customer relationships across multiple communication channels, including email. Brevo's free plan stands out by allowing users to send 300 emails per day, create email marketing campaigns, use pre-built templates, count on a drag-and-drop editor, and generate subject lines and email content through AI.
The platform's user-friendly interface caught our attention because it's easy to navigate through the dashboard and explore its features even if it's the first time you access it. If you have the free plan, you can check the number of emails you have left to send on a day on the home page.
It's possible to create, update, and block contacts in bulk by importing from a file, copying and pasting, or importing them automatically from another tool. Brevo also offers ways to help you grow your email list, as you can create personalized forms and landing pages. However, the landing page builder is only available on paid plans.
A good email marketing platform must provide automation features, and Brevo doesn't disappoint in that category.
You can set up rules, triggers, and actions to automate welcome and onboarding messages, abandoned cart reminders, birthday messages, and much more. An interesting feature is that the platform already has some pre-built automation prompts ready to be activated.
Highlighted features:
- Professional templates
- Personalize the content
- Segment your email list according to your criteria
- A/B testing
- Unlimited space for contacts and attributes
- "Send at the Best Time" feature
2. E-goi
best email marketing platforms - E-goi
E-goi is an omnichannel platform that offers services not only for email marketing, but also for creating landing pages, marketing automation, SMS campaigns, and much more.
Our first impression from exploring the dashboard was very positive. We find it satisfactory that they are concerned about facilitating the onboarding process and guiding the user step by step on how to create their first campaign.
Once you create your account, you can add your contacts individually or export them from an Excel (XLS, XLSX), CSV, TXT, or OST file. E-Goi also has a landing page builder to help you convert more leads. The editor is easy to use, and you can fully personalize your landing page. With the free plan, you can add up to 5001 contacts, send 15.000 emails per month.
It's possible to create different types of email campaigns, set up how many emails will be sent and when, and perform A/B tests to find the messages that deliver the best results. The flexibility of being able to choose to build a campaign from scratch or use E-goi templates is something we appreciate because it adapts to different needs and levels of experience.
Highlighted features:
- Free newsletter templates
- A simple, professional editor
- Avoid your emails going to the spam folder
- Create automated email sequences
- Automate A/B testing
- Send campaign reports
3. GetResponse
Best email marketing platforms - GetResponse
With a 30-day free trial, GetResponse offers a wide variety of plans: Starter, Marketer, Creator, and Enterprise. All of them include unlimited email sends, an AI-powered content generator, a landing page builder, a custom automation workflow, a welcome email series, landing page builder, sign-up forms, and pop-ups.
GetResponse dashboard has a "quick actions" menu that we found very useful to optimize your time and, as you can find shortcuts for main tasks like "create a newsletter", "add contacts", or "create a campaign. Another advantage is that the dashboard is customizable, so you can include widgets that you want to have access to in the main page, and organize everything to facilitate your work.
You can create a newsletter by yourself or use the platform AI email generator. If you choose the second option, all you have to do is define the type of email you want, and you will receive a layout and message suggestion, which can be edited.
Highlighted features:
- Drag-and-drop email creator
- Mobile-friendly design
- Build custom segment
- Perfect timing tool
- Track user behavior
- Receive automated, customized reports
4. Mailmodo
Once we created our account on Mailmodo, they gathered our company's logo to be added to our emails and asked us to choose an email template. We believe this is an interesting initiative to encourage the user to start exploring the possibilities of creating emails right away.
Mailmodo's email editor has an intuitive interface, with a drag and drop tool so you can resize every element, add texts and images. It's possible to explore different styles and layouts, and add widgets, like polls, quizzes, news feed, and image carousel.
The platform gives you the option to create bulk campaigns, set up triggers, and integrate with other apps, such as HubSpot and Zapier. Another tool we found very useful is workflow automation. You may use pre-built journeys to welcome new signups, send event reminders, or convert trial/freemium users, for example.
Highlighted features:
- AI-powered content creation
- Drag and drop email editor
- Custom events
- Active journeys
- API request
- Integrations
5. MailerLite
Best email marketing platforms - MailerLite
MailerLite's free plan allows you to send 12,000 emails per month and create 10 landing pages. Both paid plans, "Growing Business" and "Advance" include unlimited monthly emails, templates, multivariate testing, website builder, and you can use the platform to sell digital products too.
To help with the onboarding process, Mailerlite has a personalized 3-step guide that consists of creating your first email, adding subscribers, and connecting a domain. You can use a pre-built template to create your emails and make A/B tests. The auto-resend feature gives subscribers a second chance to open your emails.
Once you release your first campaign, you can keep up with the results by checking the performance overview in the main dashboard, which shows the number of active subscribers, new subscriptions, and unsubscriptions. It's also possible to automate emails by creating workflows and defining triggers.
Highlighted features:
- Use the type of editor you prefer
- Pre-designed templates
- Ease manage emails
- Segment subscribers automatically
- A/B testing
- 24/7 support
6. Moosend
Best email marketing platforms Moosend
With a 30-day free trial, Moosend has a variety of plans to fit small and large companies. All of the plans allow you to create and send an unlimited number of emails.
They also count on marketing automation workflow and a landing page builder. The Moosend+ option gives you the option to design a custom plan, and you can include the enterprise add-ons you need.
One of the first steps to developing email campaign strategies is to organize your contacts. You can create multiple lists and segment them using Moosend. It's possible to import your contacts from files, integrate with other apps, or simply copy and paste. The platform enables you to unsubscribe and delete members in bulk as well.
We liked the fact that Moosend allows you to opt for creating a regular campaign, A/B testing, where your email list is split into two and you will test two different versions of an email, or a repeatable campaign that gets its content from a URL and is automatically sent. The whole process of setting up the emails is simple and separated into stages, so you don't forget any important detail.
The main dashboard also caught our attention because it gives an overview of your campaign development, showing important key performance indicators such as growth by period, engagement by tag, and top locations.
Highlighted features:
- Customizable templates
- Personalized emails
- Audience segmentation
- Analytics reports
- A/B testing
7. EmailOctopus
Best email marketinf platforms - EmailOctopus
When we created our test account at Email Octopus, we filled up a form informing our company's website. Through that, the platform has already identified our logo and color palette, speeding up the process of setting up a basic layout for our emails, which saves time and optimizes our work.
Email Octopus has a free plan that includes access for 1 user, allows you to have up to 2,500 subscribers, send 10,000 emails per month, and create up to 3 landing pages and forms per month.
The Pro version's price depends on how many subscribers you have, the number of emails you want to send monthly, but you can add unlimited users, have more control over your email design, and build as many landing pages and forms as you wish.
The process of designing a campaign is very intuitive as it is divided into steps, and you can easily follow up on your progress. Another advantage that deserves to be highlighted is the possibility of not only seeing who opened your emails, but also what links were clicked and when.
Highlighted features:
- Customizable templates
- Set campaigns on autopilot
- Segment your subscribers
- Keep track of your email marketing campaigns rates
- Connect with your favorite apps
- GDPR Compliance
8. Zoho Campaigns
Best email marketing platforms - Zoho
Zoho is a unified email and SMS marketing solution. Its main features consist of providing easy-to-use tools that allow you to design personalized campaigns, automate, and keep track of their performance.
If you opt for the free plan, you can add up to 2,000 contacts, send 6,000 emails per month, include 5 users, and count on a compliance check. However, the number of ready-to-use email templates is limited.
The "Standard" and "Professional" plans have no limits for emails sent. The "Professional" plan stands out because it enables you to use advanced segmentation, contact scoring, and tags, along with a dedicated IP add-on. The drag-and-drop editor is a great asset for building advanced workflows.
Highlighted features:
- Dynamic personalization
- A/B testing
- Segment your audience
- Contact path tracing
- Autoresponders
- Send-time optimization
9. Benchmark
Best email marketing practices - Benchmark
Benchmark's free plan is an option for beginners with a contact list that doesn't exceed 500 email addresses. You can send up to 3,500 emails per month, and you will have access to performance reports, which many email marketing platforms don't include in their free signature.
The "Pro" plan is the intermediate option, and includes email automation, landing page creation, and A/B testing. Besides, you can send 7,500 emails monthly and have 100,000 contacts. The most advanced option, "Enterprise", is suited for bigger companies that already have over 25,000 contacts and are looking for a customized plan.
The email editor provides a great user interface, making it easy to create your first campaign with a design that matches your brand's identity. There are explanations in every section of the email layout, so you will know exactly what they are for and how to use them.
It even includes statistics showing the advantages of including a video in your email, and examples of how to showcase customer ratings, for instance.
Highlighted features:
- Diverse options to build emails
- A/B testing
- Inbox checker with Litmus
- Automate email series
- Import contacts
- Segment lists
- 24/7 support
- Data reports
10. HubSpot
Best email marketing platforms
Choosing from goal-based email templates will help you to give the first step towards creating an email marketing campaign using HubSpot. All the designs are mobile-friendly and you can use the drag-and-drop editor to customize the emails.
You can segment your audience by several categories, such as the buyer's journey stages. It's also possible to add smart rules to your content, developing different versions of the same email, which will enable an even more personalized experience for your leads and customers.
To optimize your email campaigns, you can create A/B tests, and analyze several types of data. HubSpot uses its CRM platform to manage the email marketing software too, which makes the campaigns even more effective because they use the customers' data from your website.
Highlighted features:
- Goal-based email templates
- Drag-and-drop editor
- Personalized emails
- Segment your audience
- A/B testing
- CRM platform
The Importance of Having Email Marketing Strategies
Now that you understand more about the best email marketing platforms and their main features, you may be wondering, is it worth using email campaigns as part of my marketing strategies?
Contrary to many people's beliefs, email is still one of the most important and effective tools when it comes to turning leads into customers. With high levels of return on investment (ROI), when someone gives their email address, usually, it means you have conquered a level of trust and interest in your brand.
The person wants to receive your emails, learn about your products, and read your content. That's a huge opportunity to straighten the relationship and help them advance in the buyer’s journey.
By implementing an email marketing plan, you will be able to know your prospects, leads, and customers better, humanize your brand, build authority, and sell more.
